Internet Marketing Solution Offered:
How To Get More PayPerClick Clickthrough
By: Wong Chendong
There is one way that you can get traffic to your site in as little as ten minutes without having to break your bank and that is using pay-per-click campaign. Below are some tips you can apply to create a irresistible pay-per-click ad.
One of the word I love when writing a pay-per-click ad or sales copy is putting the word 'Secrets' into the headline or body copy. "Secrets" is a powerful word to use in a pay-per-click ads because it will piques people's curiosity. Think about it, when someone tells you a secret, your attention perks up. That's because of human nature that believe there is information holding or hiding back either on purpose or by accident.
Some great words and phrase you can use in the place of "Secrets" in your pay-per-click ad are closely guarded, tightly sealed, insider, under the table, confidential and exposed. Those words play on people's paranoia that they are holding or hiding information from them. It'll make their curiosity increase to click your pay-per-click ad and read your sales letter. Since there are so many words to use in a pay-per-click ad, you will need to make them count. Using 'Secrets' or a related word or phrase can boost your pay-per-click click through rate. The best part is hardly anyone is using in their pay-per-click ad.
Another way to boost people's curiosity is to end your headline with a question mark in your pay-per-click ad. When someone read your pay-per-click ad and they see a question, they will automatically want to answer it because it leaves a 'loop holes' that cannot be satisfied until the answer is found. That is how human brain works. This is the same to the word 'Secrets' because there is information in the pay-per-click ad that needs to be revealed. The question mark makes the pay-per-click ad stand out especially when other pay-per-click ad is using the same headline.
Leaving off the www at the beginning of your pay-per-click ad's URL and capitalizes the first letters in each word within the web address has also been shown to boost pay-per-click click through rate. Trying applying all the above and you will sure see a great improvement in your pay-per-click click through rate.
Wong Chendong is the Webmaster of EmpireDotCom.com (The Internet Marketing Empire) Get tips, strategies and secrets of Internet Marketing at http://www.empiredotcom.com |
Return to Index
